Germany is among the world’s biggest meat consumer. Meat eating has almost doubled since 1950, with consumption encouraged by a powerful meat industry, which slaughters around 740 million animals a year.
While German meat is largely locally-produced, the soya that feeds these animals is to a vast extent imported from Brazil, Paraguay and Argentina, very often being genetically modified and in some cases linked to social and environmental issues such as deforestation, biodiversity loss and human rights violations.
Aware of these issues and German consumers’ aversion to transgenic, the European Retailer LIDL and the ProTerra Foundation have joined forces to increase the world’s share of certified non-GMO sustainable soy, as well as ensuring forest and biodiversity protection as well as improving working and living conditions of rural workers.
In a pre-competitive collaboration, we seek for additional partners to stimulate positive social and environmental impact in the sourcing countries and eventually along the meat supply chain.